You Image Visits Pure London


Pure London is a global fashion gathering and today I got to visit Pure London at Olympia and
immerse myself in all things design, style and fashion.

Pure London showcases newcomers, visionaries’ and influencers and it is an exciting event in the
fashion calendar.

First up on the seminar programme was WGSN

Sharing their forecast for the Autumn Winter 2015 looks that will hit the shops. I know we haven’t
even had summer 2015 yet but it is exciting to find out what 2015 holds in the fashion stakes.

Was difficult to take it too seriously initially since my feet didn’t even reach the floor from the
minimalist bench seating along the catwalk and I felt like being back at school again! Mention of
shoes had me sitting up straight pretty quick though.

So, Winter 2015, great news for those with a warm undertone to their skin, since lots of the colours
are soft muted sophisticated browns and reds. Indigo pretty popular too, together with truly faded
pastels and cool palettes for arctic faux fur

Style wise still much of the comfortable masculine influences to tailoring but with more layered and
fluid fabrics. Less ‘sportswear’ feel to Autumn/Winter and more rustic texture instead. The 1970s
are the biggest influence this season.

Key outerwear pieces include maxi trench coat, vest style coats, blanket wraps and yeti jackets.

Culottes will be hard to avoid but this is one item wear you need to spend money for them to look
good. Fabric quality and cut is essential for a stylish look but they can flatter most bodyshapes when
you find the correct cut for you. Wide leg trousers, again in good quality fabrics will be popular but
here were being teamed with classic loafers and pointed brogues – need proportionally long legs to
carry this off well.

Long blouses with the culottes were a theme and kimono style tops, dresses and coats are still

Whilst skinny jeans will still be on all the shelves, classic 5 pocket style are making an appearance,
think Levi 501s. They also seem to be predicting dramatic turn ups but since these just shorten the
leg not sure how well they will sell.

For the skirt wearers, the wrap asymmetric is due to replace the pencil but A line 70’s dresses were
favoured too. On the dress front, the decorative sheer look is still predicted with fur detailing and

Footwear also still has some masculine influence with loafers a staple and pointed brogues a must.

Boots are pointed toe with stiletto heel and the Chelsea boot remains popular with colour shot

Bags are moving away from the tote and clutch to boxy shoulder bags and portfolio style bags to
accommodate the techy stuff we all carry as essentials now.

WGSN are generally bang on the mark so start planning which key pieces you may want to go for
come September 2015!

Having clambered off the school benches, nearly taking someone out with my oh so 2014 huge tote!

I had a good scan of the exhibitors. The range and quality of brands was incredible, fabulous to see
so many different fabrics cuts and styles to suit individual shapes sizes and personalities.

Wow Couture at Pure London

The next show was on the Pure London Spirit Catwalk and included latest designs from GoddivaWow Couture  and Neon Rose to name just a few.

These looks will be reflected in High Street retailers through Spring and Summer. Tribal and floral patterns provided colour and the folk look for summer casual is a repeated theme.

Great way to spend a day immersed in quality, design, individuality, colour, pattern and style not to
mention meeting up with some fellow style enthusiasts talking trends shopping and all things image,
doesn’t get much better.